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Politics

Dominic Giannini

No tuning out as influencers reshape political campaign

Labor Podcast Hannah Ferguson Katy Gallagher Andrew Hughes Finance

Hannah Ferguson's Cheek Media reached four million people during the election campaign. (Lukas Coch/AAP PHOTOS)

Young people are turning to social media influencers and commentators to get their news, with politicians warned to either adapt or face irrelevancy.

The federal Liberals largely ignored influencers and it stopped them from reaching a large cohort of female voters, Cheek Media CEO and host of the Big Small Talk podcast Hannah Ferguson said.

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