Esther Flanagan has a job on her hands. The behavioural scientist has been tasked with the seemingly impossible: to get police forces across England and Wales to “quit” misogyny and sexism, using similar tactics to those deployed in the major push to reduce smoking in the UK. But she doesn’t seem fazed.
“It’s about making more informed, evidence-based choices and focusing on the things that are most likely to change behaviour,” she says. “It’s not rocket science, it’s behavioural science.”
