Selling as many cars as possible is what the vast majority of automakers want, but not all of them are interested in huge volumes that would rival Tesla, which sold about 1.8 million cars globally in 2023. Polestar has models that directly rival Tesla’s, like the Polestar 2, which is an EV that the company admitted was going after Model 3 sales, but it wants to position itself as more premium and attract more “luxury” customers from established premium brands like Germany’s big three or Porsche.
