Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.
The new Polestar 7 is described by Lohscheller as a ‘compact SUV’. “We will enter the compact SUV segment, the biggest and fastest-growing segment in the world, and we will obviously make sure it comes with all the Polestar DNA,” said Lohscheller.
