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RideApart
RideApart
Sport

Polaris Reports Worrying Sales Decline, President Leaves Company

For some US-based manufacturers, 2024 has been a rather lackluster year in terms of sales figures. In the first quarter of the year, Harley-Davidson reported flat sales with a mild decline in revenue.

This time around, for Q2, it’s Polaris that’s suffering, as it reported a significant decline in sales and revenues versus the same period last year. In total, Polaris still sold about $1.9 billion worth of powersports machinery, but this figure was down 12 percent versus the same period in 2023. This resulted in quite a severely watered-down $1.21 earnings per share, down a whopping 48 percent versus 2023.

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