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GamesRadar
GamesRadar
Technology
Issy van der Velde

Pokemon "will go downhill" if "we become complacent and go with the flow" says CEO, who hopes the series could last another 70 years

Pokemon image of Pikachu.

It's Pokemon Day which means we have a Pokemon Presents coming up, and the CEO of the Pokemon Company shares some thoughts about what makes the franchise so special.

"Pokemon is the only thing we do at the Pokemon Company," CEO Tsunekazu Ishihara tells the BBC. It's a private company, which means it doesn't have any shareholders to appease with dividends or rising stock prices. "Whatever profit we make from Pokemon gets reinvested in Pokemon."

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