
It's Pokemon Day which means we have a Pokemon Presents coming up, and the CEO of the Pokemon Company shares some thoughts about what makes the franchise so special.
"Pokemon is the only thing we do at the Pokemon Company," CEO Tsunekazu Ishihara tells the BBC. It's a private company, which means it doesn't have any shareholders to appease with dividends or rising stock prices. "Whatever profit we make from Pokemon gets reinvested in Pokemon."