
In case you hadn't heard, Malamar is the undisputed best Pokemon of all time. Everyone loves Malamar, and you should, too. In fact, loyal fans and friends of Malamar have been spreading the love for the Gen 6 Dark/Psychic type, for no particular reason at all.
OK, but seriously, why is everyone suddenly talking about this big squid? Yesterday, a series of truly bizarre live-action videos were shared on official Pokemon social media channels, showing people celebrating Malamar in various ways – from a very enthusiastic artist making a mural, to a taxi driver with a car full of Malamar plushies, wearing what looks like some kind of cloak made of the things, too. Honestly, goals. Another dances to a cheering crowd while chanting, "My friend Malamar."