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Benzinga
Benzinga
Business
Hina Nainani

Pokémon Cards Are Up 3,261%—But Experts Warn Gen Z's Flip Game Is Built on 'Boy Math'

Pokémon Logan Paul Paul Skenes Fortune Leo XIV Fanatics
Pope’s Pokémon Card Sparks Relic Debate

Artificial intelligence and Big Tech may dominate financial headlines, but another trend is capturing the wallets of Gen Z and millennial men: Pokémon cards.

Pokémon cards have soared in value by 3,261% over the past 20 years, according to data provided to Fortune from Card Ladder, a platform that tracks trading card prices. Even in the last year alone, the average Pokémon card rose nearly 46% — far outpacing the S&P 500's typical 12% annual return and even hot stocks like Nvidia Corp. (NASDAQ:NVDA).

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