One veteran investor and collector believes the next alternative asset hiding in plain sight is not gold, watches, vintage cars, or a Hermès Birkin bag, but could be sitting inside a Pokémon booster pack.
Peter Levin, founder of Santa Monica-based Griffin Gaming Partners and former CEO and co-founder of Nerdist Industries, owns more than 500,000 trading cards. His collection has survived market crashes, speculative bubbles, and the trading-card industry's notorious overproduction era.