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Los Angeles Times
Los Angeles Times
Entertainment
Suzy Exposito

Podcasts made by and for Latinos finally make inroads in mainstream market

LOS ANGELES — Southeast L.A. native Erick Galindo wanted to make a podcast that his Mexican parents would enjoy.

Galindo, 38, was already an award-winning writer and documentarian when he made his podcasting debut in 2020 as co-creator of "Wild" for LAist Studios, the podcast division of Southern California Public Radio.

But it wasn't until the Feb. 1 release of "Idolo: The Ballad of Chalino Sanchez" — a bilingual murder mystery that examines the freewheeling life and death of the beloved regional Mexican folk legend — that Galindo's mom set her phone down on the kitchen counter one night and, as she washed the dishes, listened to her first podcast.

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