
With Prime Minister Narendra Modi giving a clarion call to Indians to postpone non-essential foreign travel for a year, travel industry executives said this is a perfect opportunity to renew the 'Incredible India' marketing campaign and attract more overseas travellers that could help the country earn precious foreign exchange.
In an interview to PTI, travel booking aggregator ixigo's Group CEO Aloke Bajpai said until the West Asia crisis gets resolved, "there will be some impact on the international business for flights, for everyone".