Pluto TV is betting that younger viewers are not just chasing the next new release but returning to shows they already love.
The platform announced an expansion of its free streaming offering, adding 'Hart of Dixie,' 'Arrow,' 'The 100,' and 'Everwood,' four series that will land on the service for the first time in the free streaming category. The move is aimed squarely at viewers ages 18 to 34, who are now Pluto TV's fastest-growing audience segment.
