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Lance Ulanoff

Please stop trying to turn Apple's VR reveal into Tim Cook's iPhone moment

Tim Cook Apple Steve Jobs Nokia Mark Zuckerberg Meta
Tim Cook

Apple's WWDC 2023 and the keynote in which CEO Tim Cook almost certainly unveils the company's first virtual reality product could be a defining moment for Apple and, especially Cook. It could be his iPhone moment. 

It also might be another Apple Watch moment.

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