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GamesRadar
GamesRadar
Technology
Anthony McGlynn

PlayStation immediately outperformed Nintendo and Sega in Europe at launch because neither had a "consistent marketing strategy," and Sony "didn't say no to things"

Crash Bandicoot.

In the mid-'90s, the Sony PlayStation managed to dominate the home console market both quickly and effectively, especially in Europe. Previous leaders Nintendo and SEGA started playing second fiddle quite quickly, and in hindsight, the reasons are plain to see, according to former top brass.

Chris Deering, president of Sony Computer Entertainment Europe for the PlayStation's launch, remembers that their supposed rivals just weren't as steady on their feet. He saw large opportunities, especially outside of the United States.

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