Deep down, everyone wishes they were Marvel. Armed with nothing but B-grade IP and heroic levels of pluck, a lowly comic book company slowly went about wrestling the film industry into an inescapable stranglehold. But a decade and a half on, Marvel has become the established order. It is time for a new plucky upstart to stage another revolution. That upstart?
Mattel. You know, Mattel. The toy people. No, really.
