‘Playing Russian roulette with your health’: my encounter with LA’s raw-milk, powdered-meat smoothie

Erewhon’s smoothie line up includes offerings such as the Coconut Cloud and Hailey Bieber’s Strawberry Glaze. This year it added the Raw Animal. Photograph: Dania Maxwell/Los Angeles Times/Getty Images

In Los Angeles, where a $20 smoothie from Erewhon market has become a key fashion accessory, many wellness drinks are unabashedly girly. There’s Hailey Bieber’s Strawberry Skin smoothie, and Kendall Jenner’s Peaches and Cream smoothie. Alongside the launch of her second album, Guts, Olivia Rodrigo debuted a kombucha smoothie called Good 4 Ur Guts.

But at Erewhon, a celebrity-approved grocer that is half health food store and half catwalk, male wellness influencers also get their chance in the spotlight.