“Playing music should always be fun. It should feel like an escape”: Ed Sheeran teams up with Orange to create the “ultimate busking amp” and launches grassroots music campaign to encourage young players to get out and play

Ed Sheeran has launched a new grassroots music campaign and a signature line of busking-friendly acoustic amps.

Ed Sheeran has joined forces with legendary British guitar amp brand Orange on a signature line of acoustic guitar amps, and they have launched global grassroots music campaign to support venues and encourage young and emerging musical talent to get out and play.

The Outlowd ES series comprises a trio of amps: the super-compact and portable ES3 acoustic amp, the flagship 100-watt ES100 acoustic guitar amp, and the ES60, an amp Orange describes as “the ultimate busking amp”.