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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Play.Works Launching Jimi Hendrix Experience CTV Game On Roku

Jimi Hendrix Experience

Play.works, which provides games and channels for connected TV, said it is launching a game based on the lyrics and music of JImi Hendrix on Roku.

The game–The Jimi Hendrix Experience–marks the first time Authentic Hendrix LLC and Experience Hendrix LLC have allowed the use of Jimi Hendrix intellectual property in the CTV space.

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