A campaign to prioritise children’s enjoyment of sport has launched, with experts saying that the method could lead to more Olympic medals for Team GB.
Play Their Way, a campaign launched by the Children’s Coaching Collaborative and funded by Sport England and the National Lottery, aims at putting children’s enjoyment at the heart of all sport and physical activity. According to the campaign, a child-first approach to coaching is about championing the playful and fun approach to sport, and encouraging all children to have the best possible experience in sport. This approach would lead to more children staying in sport throughout their lives, and could eventually lead to more success for the UK within competitive sports.
