Take one look at Instagram right now and it won’t be long until the realisation hits you: we are all Barbie girls living in a Barbie world. Hot pink frocks. Fuchsia fittings in someone’s living room. A pleasing pair of pale pink roller skates. As the name may suggest, Barbiecore is about channelling all things pink, as per the traditional aesthetic of the original Mattel doll, which launched in 1959.
Examples include those viral on-set images from Greta Gerwig’s upcoming Barbie film – which stars Margot Robbie and Ryan Gosling as Barbie and Ken – the collaborations between Barbie and Zara and Balmain, and the myriad hot pink items currently on sale at luxury brands, such as Jacquemus, Balenciaga, Loewe and Valentino. The latter’s recent couture show was even awash with the shade.
