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Evening Standard
Evening Standard
National
Noah Vickers

Plans for giant video ads on Elizabeth line spark backlash over ‘bombardment’ fears

Concept image of the proposed wraparound digital video advertisements on the Elizabeth line - (Global)

Plans for huge floor-to-ceiling video adverts at Elizabeth line stations, as part of a major transformation scheme by Transport for London, have sparked concerns at City Hall that commuters will be “bombarded with ads”.

The project will see more than 1,000 digital screens installed across the Underground network, “designed to immerse, inspire and move Londoners like never before”, said TfL’s advertising partner Global - which has just signed a new eight-year contract with the capital’s transport authority.

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