Which? has called on supermarkets to sign up to a 10-point plan to help customers through the cost-of-living crisis as it named the 50 areas where people are most likely to struggle to access affordable food.
The consumer group said supermarkets needed to “do more” to help customers by ensuring shelf prices are easy to understand, making healthy budget lines widely available and providing targeted promotions to support people in areas that are struggling the most. Factors such as low income, poor access to affordable food, having no large supermarkets nearby and a lack of online shopping deliveries contributed to making it difficult for people to find healthy and affordable food, the watchdog warned.
It has drawn up a ‘Priority Places for Food Index’ with Leeds University. It ranks local areas according to the likelihood of people needing support to access affordable and healthy food.
