Google's Pixel 11 puts the company's growing focus on artificial intelligence at the centre of its latest smartphone strategy, but the higher starting price makes the value of those changes more significant for consumers.
The base Pixel 11 starts at £879 in the UK, £80 more than the Pixel 10's launch price. Google has, however, doubled the entry-level storage from 128GB to 256GB, while the new phone comes with 12GB of RAM (compared to 16GB for the Pixel 10). The higher price therefore comes with a larger storage allocation rather than simply charging more for an equivalent configuration.
