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The Independent UK
The Independent UK
Ken Maguire

Pittsburgh Steelers connect with Gaelic games to grow fan base in Ireland

Steelers Pittsburgh Steeler Art Rooney II Daniel Rooney Ireland Football Notre Dame GAA NFL
Copyright 2023 The Associated Press. All rights reserved

The Irish economy is getting a boost from the Notre Dame football game in Dublin. The Pittsburgh Steelers are benefitting, too.

The NFL team has front-office representation in Dublin this weekend supporting American football initiatives and gathering intel on the Irish market now that it has marketing rights for Ireland and Northern Ireland as part of the NFL’s push to expand its audience internationally.

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