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RideApart
RideApart
Sport
Jonathon Klein

Pirelli Wants to Recycle Your Old Tires And Make New Ones

Humans are pretty bad when it comes to single-use items. Nearly everything made in the last few decades has been single-use at its core. Even items that are meant to be recycled tend not to be, as recycling is actually pretty difficult to do unless you invest heavily in it. So you end up with single-use everythings filling up our landfills and more, as trash accumulates further and further with each passing day.

And manufacturers, for their part, have made that reality an almost certainty, as none of them want to actually invest in the infrastructure of recycling, while also introducing ever-worse planned obsolescence designs and engineering into their lineups. Why kill today's cash cow just to save someone else's future? I mean, basic morals and humanity, but those seem few and far between these days.

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