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Birmingham Post
Birmingham Post
Business
David Laister

Pipers Crisps toasts lockdown lift as sales surpass pre-pandemic levels

Pipers Crisps toasted the return of the pub-going public as sales increased almost a quarter, to a record high.

The North Lincolnshire premium potato snack producer, now part of the PepsiCo empire, saw sales lift from £10.4 million to £12.9 million as lockdowns ended in 2021.

And an internal sale of intellectual property rights and customer lists for £22 million turned round a £1.6 million loss from 2020 in spectacular fashion while cafes and delis opened their doors. Pipers Crisps are also now stocked by the likes of Sainsbury’s, Waitrose and Ocado.

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