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MusicRadar
MusicRadar
Entertainment
Ben Rogerson

Pioneer DJ owner AlphaTheta buys Serato, bringing two of the biggest names in DJ hardware and software together

AlphaTheta Serato

Pioneer DJ owner AlphaTheta Corporation has announced that it’s acquired Serato, bringing two of the biggest names in the DJing market under the same roof.

Pioneer DJ’s hardware controllers have long been compatible with Serato’s software, so the acquisition certainly makes sense. Serato also develops several pieces of music production software: Studio, Sample and Pitch ‘n Time.

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