Pinterest has spent years positioning itself as an early-warning system for what young consumers will want next. The platform began as a digital pinboard for saving and sharing ideas in fashion, home décor, and nearly every other category of personal taste. It now packages that data into an annual forecast that marketers watch closely.
In December 2025, Pinterest released Pinterest Predicts 2026, its yearly look at the trends it expects to break out over the next 12 months. The report draws on billions of searches and saves, measuring how search interest changed between September 2024 and August 2025. The company says 88% of its predictions over the past six years have come true.
