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Salon
Salon
Science
Rachel Kraus

Pinkwashing in October

Pink Breast Cancer Awareness Ribbon (Getty Images)

Is there anyone who isn't aware of breast cancer?

Since 1985, cancer-related nonprofits, along with pharmaceutical firms and other businesses, have sponsored an international campaign to observe October as "Breast Cancer Awareness Month." During these weeks, the public is bombarded with awareness and education messaging featuring the campaign's symbol, a pink ribbon.

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