It’s easy to spot a pilates princess from afar. I bet you can picture the woman I’m talking about. Her eternally youthful complexion is dusted with minimal yet glamorous makeup. She attends her thrice-weekly reformer pilates classes wearing matching pastel-coloured luxury athleisure sets. Her hair is neatly swept back into a glossy ponytail. Her carefully curated workout routine subtly dictates her schedule, as does posting pictures of her Instagrammable diet. Her occupation is unknown, but she unfailingly exudes affluence.
This is the version of young womanhood that leads the pack today. On social media, where aesthetics, self-discipline and control are all admired, she is everywhere; snapping herself while out for brunch, attending an overpriced fitness class or performing her multistep nighttime skincare routine.
