The Public Investment Fund launched Savvy Gaming Group (SGG), chaired by Crown Prince Mohammed bin Salman, Deputy Prime Minister and Chairman of PIF.
Savvy aims to become a domestic and international pioneer in gaming and e-sports and will work to further develop an integrated ecosystem for the sector.
SGG acquired ESL, a leading global organizer of entertainment and e-sports events, and FACEIT, a top digital e-sports platform.
The two were to form the “ESL FACEIT Group,” which will help achieve SGG’s objectives in the sector.
The launch of Savvy Gaming Group is in line with PIF’s 2021-2025 strategy, which aims to enable promising industries and sectors such as entertainment, leisure, and sports, as well as create opportunities for the growth and diversification of Saudi Arabia’s economy, to help achieve the objectives of the Kingdom’s Vision 2030.
