
He is, by definition, “a sentient ham”, “a deluded pillock”, a “petty, petulant, fragile man baby”, and, according to a mutual friend, “a colossal, infernal f***wit.” But then he is Piers Morgan so what did you expect people to say?
The industry narrative suggests that Morgan is Marmite, a media sensation who defines combativeness and toxicity in equal measure, a television colossus who over the last few years has become one of the biggest beasts on air, both here and in the US. But this is a narrative that is already out of date. Not only has Morgan developed a deserved reputation for espousing common sense, but through his success on YouTube has now captured the imagination of Gen Z.