Piers Morgan has savagely branded Kanye West a "d***head" after the rapper was booed at the Super Bowl.
The journalist was among a host of celebrities in the crowd in Los Angeles when football fans showed the rapper exactly what they thought of him amid his very bitter divorce from Kim Kardashian.
Kanye has made numerous public declarations about his love for Kim, begging her to take him back, even after she went public with her romance with Pete Davidson.
Kanye, who has been dumped by actress Julia Fox, says he's convinced he'll reunite with the Keeping Up With The Kardashians star, and has launched a number of attacks on Pete.
During Sunday's game at SoFi Stadium, Kanye was beamed onto the jumbotron wearing a black mask that completely covered his face, only to have the crowd express their disdain for him.
And Piers says he's "proud" to admit he was one of them.
He wrote for the New York Post : "Only Kanye West — or “Ye” as he calls himself — would willingly make such an idiotic spectacle of himself at America’s biggest annual televised event."
Piers said it was what happened next that struck him.
Every famous face before Kanye's had been met with whoops and cheers after being beamed onto the screen, but Kanye was booed by the crowd.
Piers went on: "I’m proud to admit I was one of them, because if anyone deserves such an outpouring of public disapproval right now, it’s surely this narcissistic, jumped-up buffoon."
The former Good Morning Britain host also referenced Kanye's Instagram onslaught against Kim's new boyfriend Pete, including unfounded accusations that the Saturday Night Live star had an affair with Hillary Clinton and sent intimate photos to Ariana Grande to end her romance with Mac Miller.
He said that while he once found Kanye's antics "funny", he's no longer laughing at his "sneering, snarling, shambolic shock-jock".
Piers concluded: "But when it comes to being a good father, a good husband, or just a good human being, he’s exposed himself as the very thing he branded Pete Davidson: a d–khead."
