Pierre Poilievre’s ‘More Boots, Less Suits’ election strategy held little appeal to women

Pierre Poilievre stands between two workers — no women in sight — in a photo promoting the Conservative Party of Canada's 'More Boots, Less Suits' campaign policies on the party's website. (The Conservative Party of Canada website)

Women represent more than 50 per cent of the Canadian population, and there is no easy path to power without their votes.

The Conservative Party’s gender gap in support has grown in each election since 2011, when Stephen Harper closed it, paving the way to a majority government after two back-to-back minorities.