A fence was erected in a picturesque town that inspired the film Frozen to stop fans taking photographs.
Located on the shores of Lake Hallstatt itself, the UNESCO World Heritage listed village of Hallstatt boasts 16th century architecture, cosy lodges and charming cafés and shops.
It's even believed to have been the inspiration for the kingdom of Arendelle in Frozen, providing a backdrop that will be recognised by Disney loving children the world over.
The town is so picture-perfect that it's been dubbed one of the most "Instagrammable" destinations in the world, causing hordes of tourists to flock there every year to capture a slice of the magic of their own.
Residents of the town are less than happy about its sudden rise to stardom, in no small part due to the huge crowds that flock to Hallstatt and clutter up its streets.
Mayor Alexander Scheutz says that the town's 750 residents have seen their picturesque home overrun with more than 7,000 tourists everyday.
In a bid to combat the invasion of privacy, the mayor has taken drastic measures, erecting two fences in the middle of Hallstatt to obstruct the most famous vistas.
While this was only meant to be a temporarily fix to highlight the problem, Mayor Scheutz is reportedly intent on constructing a permanent barrier to drive and drive the tourists away.
“The only thing that would help is if the photo point is no longer a photo point," he said.
The town has previously set limits for vehicles coming in, but officials claim they regularly reach the daily limit for 450 cars and 54 busses.
It is not clear how well received the fence policy is within the Hallstatt community, given that it also blocks the lovely view for the people who have decided to live there.
Mayor Scheutz is not the only local government figure in a tourist hotspot to make moves to stop the atmosphere of the place being ruined by too many visitors.
Earlier this year the Italian town of Portofino started slapping people with a hefty fine if they're caught taking a selfie. The community on the Italian Riviera is one of the many incredibly beautiful towns in the boot shaped country which attracts heaving throngs of tourists each year.
It is a perfect place to visit with its many pastel-coloured houses, high-end boutiques and seafood restaurants. Such is its popularity the local government has introduced no-waiting zones to stop tourists from 'lingering' for too long in popular beauty spots.
If you are caught with your phone turned face-wards in certain spots you could be fined up to 275 euros (£242). Mayor of Portofino, Matteo Viacava, said selfie takers had been causing "anarchic chaos", including massive traffic jams and blocked streets.
The rule was introduced over the Easter weekend and will remain in place until the holiday season ends in October. If you are desperate to snap a photo of yourself in the forbidden zones, the ban lifts at 6pm each day.
Portofino is not the only place where taking selfies is banned. The railway network across Japan has forbidden the use of selfie sticks for fear that people will touch overhead wiring and electrocute themselves, From Japan reports.
In the UK photographing yourself in parts of the Tower of London is banned due to security reasons connected to the Crown Jewels. Inside the Jewel House taking photos or videos with these royal gems is strictly forbidden as it’s seen as a security risk.
