While William Shakespeare in his poetic verse wrote "What's in a name", markets seem to prove that "Everything is in the name". The shares of infrastructure and real estate company Parle Industries jumped another 5% on Friday, hitting the upper circuit for the third consecutive session after Prime Minister Narendra Modi gifted his Italian peer Giorgia Meloni a bag of 'Melody' toffees, made by the unlisted FMCG company Parle Products.
During his visit to Italy, PM Modi gifted a bag of candies to his Italian counterpart. The Italian PM shared a video of their interaction on social media, which has now gone viral. In the video, she described it as a “very, very good toffee.” While social media went into a frenzy over PM Modi gifting PM Meloni a bag of ‘Melody’, investors sweetened the wrong 'Parle' stock.
