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Photographer Behind Benetton's Provocative Ad Campaigns Dies At 82

EDS NOTE: NUDITY - Italian photographer Oliviero Toscani holds a poster showing a "Smoker's Body" during a press conference on tobacco advertising, in Geneva, Switzerland, Thursday, March 21, 2

Oliviero Toscani, the renowned photographer known for his groundbreaking work with Benetton's ad campaigns in the 1990s, has sadly passed away at the age of 82. His family confirmed the news in a statement, revealing that Toscani had been battling a rare disease, amyloidosis, which ultimately led to his demise.

Throughout his career, Toscani made a significant impact on the world of advertising and photography. He was the creative force behind Benetton's controversial campaigns that aimed to challenge societal norms and promote messages of diversity, religious tolerance, and environmental awareness.

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