A photo of a weekly shop of budget products from Asda costing less than £30 is trending online. The picture shows a range of items from the supermarket's Smart Price and Farm Stores ranges that will set customers back £28.07.
It follows a publicity drive by food poverty campaigner Jack Monroe highlighting a lack of budget products available in supermarkets. Asda responded by expanding its Smart Price and Farm Stores products into all of its stores.
The Manchester Evening News reports that a picture of products laid out on a table in an Asda store, which was tweeted by a customer, has received more than 5,000 likes. The photo of the display from a store in Gloucester shows items ranging from tinned meats and veg to cooking sauces, cordials and cleaning products.