Phoebe Gates, daughter of tech giant Bill Gates, is carving out her own space in the fashion technology world. Her startup, Phia, is an AI-driven shopping assistant designed to help users find the best deals on clothing and accessories by scanning millions of listings across popular resale and retail platforms.
What makes Phia stand out is not just its tech — it also uses ChatGPT to fuel creative marketing efforts. Gates and her co-founder Sophia Kianni revealed how they studied viral TikTok videos using AI to understand what makes content popular. This insight helped them craft engaging videos that boosted Phia's visibility rapidly, as reported by Business Insider.
