
Phoebe Gates says she and co-founder Sophia Kianni leaned on ChatGPT and spreadsheet sleuthing, rather than a big ad budget, to push their fashion-tech startup Phia onto social feeds.
What Happened: “We'll make an Excel sheet … then we'll reverse-engineer how to make that video,” Gates told The Burnouts podcast, adding she uses AI “almost every single day” to supercharge work.