K. S. Pua, chief executive of Phison Electronics, said at a recent conference that further NAND price cuts were not viable and warned of potential bankruptcies among suppliers if the market does not recover. Despite the challenging market conditions, Phison remains focused on the development of NAND controllers, and will keep investing heavily in research and development, DigiTimes reports
Leading makers of 3D NAND — Kioxia, Micron, Samsung, SK Hynix, and Western Digital — lost over $10 billion in flash memory as the companies had to cut down prices of already produced ICs, according to some estimates. Pua asserts that further price cuts are infeasible and cautioned that some suppliers may face bankruptcy if prices continue to decline, though he did not elaborate on whether he expects 3D NAND producers or SSD suppliers that buy flash memory to become insolvent.
