Phillip Schofield's wine range has been pulled from Waitrose's website, after being dubbed 'undrinkable' by customers.
The This Morning host's signature collection has been listed as 'unavailable' online after an array of bad reviews emerged.
The Mirror reports that some customers slammed the product altogether, saying that it is 'beyond saving'.
Read more: This Morning wins NTA for Best Daytime as Phillip hints at 'queue jump' row in acceptance speech
Phillip initially launched the range in 2020, saying that there has never been anything he has ever been so 'passionate' of. But after being stocked for just two years, it seems as though the presenter's product has been pulled from sale online.
The brand told OK! magazine : "It's absolutely normal for us to review our selection from time to time and we haven't sold this wine for a while." The wine used to be on sale for £24.90, however, customers began to leave negative reviews and the overall rating of the product was just 2.2 stars out of a total of 5.
One person who just rated the wine one star, commented: "There is nothing whatsoever you can do to make this drinkable. Chill it to freezing, add ice, consider a mixer – it's simply beyond saving. Avoid," while another, said: "Zero flavour just bitter and unpalatable. I was expecting big things from this for the price but very disappointed."
A third reviewed: "I made a return trip to store to return this wine as it was undrinkable," while a fourth customer, wrote: "Very disappointed as so excited to try this but thin, acidic and thoroughly unpalatable sadly."
However, there were some people that defended the brand, calling it 'lovely'.
One customer said: "Lots of people on here slating this wine, but approach with an open mind and this stuff is lovely. One of my favourites," while a second, wrote: "A classy wine, not overdoing it but still a reviving taste."
Phillip has come under fire recently when he and his This Morning co-host Holly Willoughby were involved in 'queue-gate'. The pair were criticised when some people thought they had skipped the queue for the Queen’s lying in state but instead ITV producers said they were acting in a 'professional capacity' like other world media.
Holly told viewers: "Like hundreds of accredited broadcasters and journalists we were given official permission to access the hall. It was strictly for the purpose of reporting on the event for millions of people in the UK who haven’t been able to visit Westminster in person. The rules were that we would be quickly escorted around the edges to a platform at the back.
"In contrast those paying respects walked along a carpeted area beside the coffin and were given time to pause. None of the broadcasters and journalists took anyone's places in the queue and no one filed past the Queen. We of course respected those rules however we realised that it may have looked like something else and therefore we totally understand the reaction.
"Please know that we would never jump a queue."
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