Russian state TV has used Phillip Schofield and Holly Willoughby controversial segment on This Morning as propaganda for rising energy prices in Europe.
The duo came in for criticism for a recent segment that awarded a prize to a struggling viewer as the war between Russia and Ukraine helps to drive up the cost of living.
Phillip appeared on TV in Russia according to BBC Senior Digital Journalist Francis Scarr, who is "watching Russian state TV so you don't have to."