Phillip Schofield was quick to apologise to This Morning viewers after a guest broke a golden TV rule while appearing on the show. The presenter was back at the helm of the ITV daytime programme alongside Holly Willoughby on Thursday (September 22).
During the programme, Holly and Phillip were joined on the sofa by fitness guru James Smith. He was there to chat to the hosts about confidence and how and what people can do to improve theirs.
But, as he explained how his friends would ridicule him for going into personal training, he accidentally swore - which is a big 'no no' when it comes to daytime TV. James had explained how his friends didn't think he should turn to fitness as a full-time job.
