Those who follow Phillip Schofield on social media may have been a bit confused when they saw him posing with his pants on his head. And no, it's not just a case of some Monday morning confusion as he was in fact supporting his This Morning co-host Holly Willoughby following her heartfelt plea.
The presenter, 60, took to his Instagram Story to share a selfie that showed him with a white pair of Calvin Klein boxers covering his silver locks as they hung off the back of his head. As he grinned for the snap, Phillip joked: "I look like a chef," before nominating his fellow This Morning stars to also don their underwear on their head.
It came after Holly, 41, nominated Phillip to take part in the 'Pants To Leukiemia' challenge that is being spearheaded by one of her childhood friends. On Sunday, ahead of appearing on Dancing on Ice, the mum of three posted a collage of photos to her Instagram page which also featured a snap of her pouting for the camera while her pants sat atop of her blonde tresses.