Viewers were quick to notice a change made by producers on This Morning after Philip Schofield and Holly Willoughby were notably absent from their usual promotion video on the ITV show, which comes among 'feud' speculations between the hosts.
The pair have been presenting the popular morning show for several years alongside a string of other TV programmes, having often been billed as one of UK showbiz's most 'iconic duos' but recent reports have suggested their off-screen friendship is "cooling" according to the Mirror.
The escalating rumours have pushed host Philip, 61, to issue an emotional statement as he admitted that "the last few weeks haven't been easy for either" of them and he has always been grateful for the support of Holly and everyone around him following a tough few months.