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What Hi-Fi?
What Hi-Fi?
Technology
Lewis Empson

Philips unveils its 2025 Ambilight OLED TVs with substantial brightness upgrades and AI aplenty

Philips OLED950 on a white background with a cityscape and superhero on screen.

Philips has announced its latest range of OLED TVs (as well as new Mini LED TVs and soundbars) at its TP Vision Live event in Barcelona, Spain. The AV brand's 2025 TV range leverages the latest panel technology for major increases in brightness, alongside a powerful Bowers & Wilkins sound system on one of the premium new models. There are four new OLEDs in total, with a new flagship which promises to deliver "true reference quality images".

This new panel technology is coming to the OLED950 and OLED910, which represent the top end of Philips' new range. The OLED950 appears to be the company's 2025 flagship model, though we need to confirm if it's replacing the premium, B&W soundbar-wielding OLED959 which was released late last year. Sitting just below that is the OLED910, which will succeed last year's OLED909.

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