Quick Summary
The Philips OLED 959 will go on sale from mid-October in 65-inch size only, priced at £3999, exclusively available from Richer Sounds in the UK.
Compared to its key high-end competition, such as the Sony Bravia 9, that's a competitive price – as the integrated Bowers & Wilkins sound system negates the need to buy a pricey soundbar.
Once upon a time, specialist TVs would launch at price points so wildly out of reach that they remained a niche prospect. But Philips' next-gen Ambilight Plus TV, the Philips OLED 959, is actually priced competitively for one of the best OLED TVs that doesn't require one of the best soundbars purchased separately.
