
During its 2024 TV launch event this week, Philips announced its biggest upgrade to Ambilight in years. Ambilight Plus, which will launch built into the company’s OLED+959 model in September this year, replaces standard Ambilight's flat light strips with dome-shaped lenses that project light onto the wall around the TV.
Philips says that this new system is brighter, more detailed and more responsive than the existing Ambilight system, and this was borne out in a quick demo at the launch event.