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Jack Moss

Philippe Starck on his new Stone Island campaign, and what makes good design

Philippe Starck Stone Island Campaign.

‘A mental illness called creativity’, is how the French designer and architect Philippe Starck describes his industrious work ethic, which has seen him create some of the 20th and 21st centuries’ most memorable objects – among them the 1990 Juicy Salif juicer for Alessi and the Louis Ghost Chair for Kartell (deemed ‘the most copied plastic chair in the world’).

He is an apt face, then, for Stone Island’s new Ghost campaign, part of an ongoing series that drafts international creatives – spanning a multitude of disciplines, from acting to architecture (and recently including Joseph Grima) – to front the cult Italian streetwear label’s collections. Starck is the latest in the line-up, chosen to wear Stone Island’s Ghost line, one which is often favoured by designers for its minimalist codes, whereby each single-colour garment is stripped down to its essence (it is recognisable for its monochrome version of the signature Stone Island compass badge, which is ‘conceived to blend with the garment’).

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